THE SLEEPY ORANGE

The Sleepy Orange is a proposed new gluten-free bakery/café which requires a full branding identity and design. Elements include a logo, stationery, menus, posters, packaging, social media, and branded products. Branding incorporates the use of a self-designed font, Nectar, into the branding strategy. The design features the contrast of dark and bold colors with the use of natural lines and illustrations. It serves to convey a harmonious blend of contemporary style and organic elements.